What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

Entrepreneurship Basics : Understanding the Porter’s Five Forces!

The Porter's Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps analyze and evaluate the right parameters which can help grow the company's profitability in the long term.  1. New Entrants into an Industry :  This factor …

What is Storytelling and how we all are constantly surrounded by Stories!

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics and embellishment. Storytelling is embedded with every form and type of culture. It’s a medium through which we are now able to research and gather knowledge about our past since most of the historical perspectives about a certain event or happening …

“When something is important enough, you do it even if the odds are not in your favor.” – Elon Musk [Quote Discussed]

As we all know, Elon Musk has now become the second wealthiest person in the world. A dreamer from South Africa, lands in Canada and then the United States, gets admitted into one of the top educational institutions of the world, drops out of the Phd program and starts a company alongside his brother. Elon …