Revisiting The Martian!

The Martian is a brilliant adaptation of author Andy Weir's novel.  While I remember watching one of the talks by Andy Weir, the amount of research done in making the book as scientifically accurate as possible, is truly phenomenal. All those little details in the movie do justice to the book. The only 'unscientific' aspect …

What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

Entrepreneurship Basics : Understanding the Porter’s Five Forces!

The Porter's Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps analyze and evaluate the right parameters which can help grow the company's profitability in the long term.  1. New Entrants into an Industry :  This factor …

What is Storytelling and how we all are constantly surrounded by Stories!

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics and embellishment. Storytelling is embedded with every form and type of culture. It’s a medium through which we are now able to research and gather knowledge about our past since most of the historical perspectives about a certain event or happening …

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