Marketing Myopia : One of the most important Marketing concepts to prevent your business from failing!

Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when a company focuses more on sales than marketing and shies away from knowing more about the customer needs. This is a really dangerous spot to be …

Top 7 Quotes on Life & Business for Today!

1. To find the truth, you have to ask the right questions, for the ultimate truth is not easy to be found. Keep questioning & exploring yourself and one day you shall reach the truth. 2. The most powerful weapon in a salesperson's arsenal is his ability to connect with people on a personal level. …

Macroeconomics explained in 9 simple points!

1. The word Macro has been derived from the original Greek word 'Makros' 2. It studies in aggregate or uses the aggregate approach of study 3. It studies the factors in total and thus is termed as Aggregative Economics 4. For e.g. Aggregate Demand, Aggregate Supply, National Income, Aggregate Saving, National Output, Aggregate Investment. 5. …

Why do our lives feel shallow even when we have achieved everything?

We all work hard. We all pray and we all play! But still, something constantly bothers us even if we have achieved whatever is necessary in our lives. Basic necessities like - food, clothing and shelter are necessary to sustain and live a comfortable life. Still, are we satisfied with our lives? Most of the …

There is no one overpaid in this world!

I think there is no such profession in our country or rather the whole world which is overpaid cause everybody earns though his/her hard-work and perseverance. For any profession there are people who earn very less to people who earn the highest : Doctors : One becomes a doctors after studying rigorously for years before starting …