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Marketing Myopia : One of the most important Marketing concepts to prevent your business from failing!

Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when a company focuses more on sales than marketing and shies away from knowing more about the customer needs. This is a really dangerous spot to be …

Top 7 Quotes on Life & Business for Today!

1. To find the truth, you have to ask the right questions, for the ultimate truth is not easy to be found. Keep questioning & exploring yourself and one day you shall reach the truth. 2. The most powerful weapon in a salesperson's arsenal is his ability to connect with people on a personal level. …