How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of instant …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this specific market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the …

Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …

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