Jack Ma’s teachings on Entrepreneurship, Success and Life!

Jack Ma has been one of the most influential personalities for me since a long time, not just because of the fact that he is a billionaire or owns one of the biggest e-commerce empires in the world, but because of his principles, values and most importantly his ‘strategy for life’. We all wish and …

Macroeconomics explained in 9 simple points!

1. The word Macro has been derived from the original Greek word 'Makros' 2. It studies in aggregate or uses the aggregate approach of study 3. It studies the factors in total and thus is termed as Aggregative Economics 4. For e.g. Aggregate Demand, Aggregate Supply, National Income, Aggregate Saving, National Output, Aggregate Investment. 5. …

Microeconomics Explained in 8 simple points!

1. Microeconomics has been derived from the Greek Word 'Mikros' 2. It studies individual entities or takes individual approach to study the economic factors 3. It studies each unit in detail for e.g : Individual Demand, Individual Supply, Individual Income, Individual Saving, Individual Output, Individual Investment, Profit & Loss of one particular company. 4. One …

How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of instant …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this specific market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the …

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