Marketing Myopia : One of the most important Marketing concepts to prevent your business from failing!

Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when a company focuses more on sales than marketing and shies away from knowing more about the customer needs. This is a really dangerous spot to be …

What is Marketing and what is its Scope? Understand the components of Marketing in brief!

The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …

The 3 major objectives of Marketing : Explained in brief!

The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Marketing has three major objectives : 1. Objective of customer satisfaction : This involves pointing the needs of customers who can be present or potential. Creating time, place and possession utilities in the form of goods …

2d Character animations to leverage your marketing efforts!

We have seen cartoons and animated movies as children and adults. They are great storytelling mediums and help grab the attention of masses with an ease. With the advent of technology, new methods are being devised to create and project these animations. Character animation is basically moving illustrations in 2d space where today it is …

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