Difference between Marketing and Selling : Business basics (Tabular From)

We use the terms marketing and selling quite interchangeably but in the business terms, they mean different and have their own specific purposes. Understanding the major differences is important to distinguish the marketing and selling strategies in any business setting. Parameter MarketingSellingMeaningMarketing is a process which is directed at satisfaction ofconsumer needs and wants.Selling is …

Top 5 Quotes on Work and Business for Today!

1. Hustling and grinding through the week so that you can enjoy the Sunday is not the kind of life you should aim for. The work which you are doing should complement your life and its ultimate purpose which is to offer a living and at the same time, a certain level of satisfaction. 2. …

How Nike became a Brand : Brand identity and marketing strategies explained!

After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA.  The identity included : The swoosh logo mark which was designed by a graphic design student at the University of Portland.The logotype (text) was created along with the symbol to …

What is Public Relations? How non-profit organizations can use PR as a tool to expand their reach!

Public Relations professionals help a business/individual cultivate a positive reputation with the public through various unpaid or earned communication channels including traditional media, social media, and in person engagements. They also help clients plan proper Public Relations strategies to defend reputation during a situation of crisis. Thus, PR is a strategic communication process that builds …

Entrepreneurship Basics : Understanding the Porter’s Five Forces!

The Porter's Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps analyze and evaluate the right parameters which can help grow the company's profitability in the long term.  1. New Entrants into an Industry :  This factor …