What is Marketing and what is its Scope? Understand the components of Marketing in brief!

The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …

The 3 major objectives of Marketing : Explained in brief!

The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Marketing has three major objectives : 1. Objective of customer satisfaction : This involves pointing the needs of customers who can be present or potential. Creating time, place and possession utilities in the form of goods …

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