How Social Media is making us ‘Feel’ Lonely!

Social networking is a booming industry today. Why is it that billions, literally billions of people who have Internet access are on some sort of social media platform? Is it because of the term ‘quick and free popularity’, that a particular age group is constantly checking their mobile phones to see how many followers or …

Facebook is rolling out its Dark Mode feature for more mobile users

Facebook has gone for major re-designs for both its web-based and mobile apps this year. Recently they have rolled out dark mode for mobile users which was earlier seen on the web app through which users could easily switch from light to dark mode. Jane Wong, who usually tweets about unreleased product features, twitted about …

Spark AR: Now you too can create and use some cool Augmented Reality effects on Instagram!

Spark AR is a Facebook platform which gives its users the necessary tools and resources to create some amazing Augmented Reality effects which have be used on Facebook, Instagram, Messenger and Portal by over 1 Billion users and now has been specifically rolled out to enhance the Instagram stories experience. At the Eighth Annual Facebook …

The role of Social Media in Building a Brand : How successful businesses are built today!

Social media such as Instagram, Snapchat, and Facebook and their marketing tools have proven hugely effective in reaching targeted audiences, and thus the potential for building a new type of business that could be successful outside of those platforms is much more as compared to the conventional marketing strategies. We can see a lot of …