The funny side of Indian relatives and relations!

India has its own wonderful history in terms of maintaining good and healthy relationships and much of the culture is still being followed and in these relations, you can still feel that warmth and comfort of your loved ones. When it comes to maintaining relations, our country comes first as our relatives have a special …

How the brand extension strategy helped Indian Tobacco Company (ITC) to eventually climb the ladder of success

Brand extension strategy is followed by Indian Tobacco Company (ITC). Line extension strategy in which both the Horizontal and vertical line extensions are involved is also followed by the company. ITC due to its strong research and development has from time to time ventured into different categories with newer products. In 1975 ITC due to …

Lokmanya Bal Gangadhar Tilak, India’s Freedom fighter and Beyond – His Work, Life and Teachings!

‘स्वराज्य हा माझा जन्मसिद्ध हक्क आहे आणि तो मी मिळवणारच’ which in English translates to, “Swarajya is my birthright and I shall have it.” is not just some statement but a slogan which consists of qualities like courage, intelligence, honor and projects a vision of an independent India . Whenever I listen to this, I …

“Never be a prisoner of your past. It was just a lesson, not a life sentence.” – Dr. APJ Abdul Kalam [Quote Discussed]

Dr. APJ Abdul Kalam and his work is an inspiration for millions all across India and the world. His work ethics, when he was a rocket scientist and still considered as the missile man of India are unmatched. So many instances as he shared during many of his interviews and talks are pure gold in …

The Reserve Bank of India (RBI) Monetary Policy Report – October 2020

The Coronavirus crisis is a long battle being fought by all the nations across the world. RBI's monetary policy report of Oct 2020 has provided a detailed outlook as to where India stands now. Since the month of April, the overall economic structure of the country has collapsed and is still far from a firm …

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