How India’s rich origin, history and heritage has helped me understand more about myself and the world

A very true fact indeed that a person without the proper knowledge of his own history and heritage will not be able to understand the other aligning factors and thus will be like a tree without its roots. As far as this great land of India is concerned, it is one of the oldest civilizations …

Indians are spread all across the world. What binds us together?

Someone has absolutely stated it correctly that, 'a nation's culture resides in the hearts and soul of its people', and we witness this fact everyday around us. We as Indians are now spread all across the world, searching for new avenues to explore and reach the highest possibilities in our respective fields. If you ask …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the association …

Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …