What is Public Relations? How non-profit organizations can use PR as a tool to expand their reach!

Public Relations professionals help a business/individual cultivate a positive reputation with the public through various unpaid or earned communication channels including traditional media, social media, and in person engagements. They also help clients plan proper Public Relations strategies to defend reputation during a situation of crisis. Thus, PR is a strategic communication process that builds …

What is Marketing and what is its Scope? Understand the components of Marketing in brief!

The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …

The 3 major objectives of Marketing : Explained in brief!

The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Marketing has three major objectives : 1. Objective of customer satisfaction : This involves pointing the needs of customers who can be present or potential. Creating time, place and possession utilities in the form of goods …

What is Political Science?

Political Science provides an understanding of the way political societies operate and relate to one another. It examines the political and social interactions that take place in a society, the policies that are used to solve problems and the ways that these policies are enacted and changed over time. Also, it involves studying and analyzing …

What is Economics, its main types and what does it relate to?

Economics is basically the study of scarce resources and their distribution in the society and world at large. In today's terms, the discipline is mainly concerned with the nature and distribution of wealth as a resource. It includes analysis of markets, trends and variety of exchanges which occur between or within nations and is ultimately …

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