How India’s rich origin, history and heritage has helped me understand more about myself and the world

A very true fact indeed that a person without the proper knowledge of his own history and heritage will not be able to understand the other aligning factors and thus will be like a tree without its roots. As far as this great land of India is concerned, it is one of the oldest civilizations …

How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of instant …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this specific market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the …

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