How Starting a Business and Learning to Swim are related – The Basics of Taking ‘Risk’

Risk is a word used widely in the world of business. But very few know that it is also called calculated risk and not just mere risk. The term ‘calculated’ means that only a part of the risk is really risky and the other part is just the execution of the concrete plan made before …

How the brand extension strategy helped Indian Tobacco Company (ITC) to eventually climb the ladder of success

Brand extension strategy is followed by Indian Tobacco Company (ITC). Line extension strategy in which both the Horizontal and vertical line extensions are involved is also followed by the company. ITC due to its strong research and development has from time to time ventured into different categories with newer products. In 1975 ITC due to …

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