The 3 major objectives of Marketing : Explained in brief!

The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Marketing has three major objectives : 1. Objective of customer satisfaction : This involves pointing the needs of customers who can be present or potential. Creating time, place and possession utilities in the form of goods …

Top 7 Quotes on Life & Business for Today!

1. To find the truth, you have to ask the right questions, for the ultimate truth is not easy to be found. Keep questioning & exploring yourself and one day you shall reach the truth. 2. The most powerful weapon in a salesperson's arsenal is his ability to connect with people on a personal level. …

How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of instant …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this specific market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the …

Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …

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