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Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand. Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …
Warren Buffet, the investment king and a guru for millions, the man who built a fortune out of understanding money and its power of compounding. I have listened to him, read about him and literally tried to follow his investment advice, which seems easy at first but is definitely something which requires immense patience, knowledge …
1. We all have to fight against the corporations and entities destroying the environment. That's the war of the 21st Century and it's urgent that we all at least support those who have already started the fight. 2. Motivation is temporary while inspiration is long lasting. Try inspiring yourself than motivating to actually find meaning …
1. Education should be free for all. It's a fundamental right as a human being and should not be kept out of the realm of political discussions since this will mean millions of children will have to struggle to come out of poverty. 2. New economic models are now required to equally distribute the resources …
Sir Rober Giffen has given this paradox. According to him, in the early 19th Century in Ireland, the people were poor and there were two food items available, potatoes and meat. Potatoes were cheaper in price than meat. Earlier, people behaved just like the Law of Demand since potatoes were cheap and higher became the …
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