What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet [Quote Discussed]

Warren Buffet, the investment king and a guru for millions, the man who built a fortune out of understanding money and its power of compounding. I have listened to him, read about him and literally tried to follow his investment advice, which seems easy at first but is definitely something which requires immense patience, knowledge …

The Giffen’s Paradox of Economics explained : Business Basics

Sir Rober Giffen has given this paradox. According to him, in the early 19th Century in Ireland, the people were poor and there were two food items available, potatoes and meat. Potatoes were cheaper in price than meat. Earlier, people behaved just like the Law of Demand since potatoes were cheap and higher became the …