Why do we get Distracted all the time? – An article about Social Media & Technological Distractions

In today's world of rapid technological advances, distractions have become a common part of our lives. Imagine if we, the grown up adults cannot cope up or control ourselves from accessing this unlimited array of content and information available, then how can we expect from the toddlers and teens? Today, school going kids are constantly …

How Social Media is making us ‘Feel’ Lonely!

Social networking is a booming industry today. Why is it that billions, literally billions of people who have Internet access are on some sort of social media platform? Is it because of the term ‘quick and free popularity’, that a particular age group is constantly checking their mobile phones to see how many followers or …

How the brand extension strategy helped Indian Tobacco Company (ITC) to eventually climb the ladder of success

Brand extension strategy is followed by Indian Tobacco Company (ITC). Line extension strategy in which both the Horizontal and vertical line extensions are involved is also followed by the company. ITC due to its strong research and development has from time to time ventured into different categories with newer products. In 1975 ITC due to …

Off-Facebook Activity: A New tool by Facebook to give its users more control over data.

With the many challenges Facebook is facing in the past few years regarding its privacy model, the company has finally decided to launch a new tool by the name “Off-Facebook Activity” which will help the users to have more control over the amount of data which is being sent for marketing, advertising and testing purposes. …

Spark AR: Now you too can create and use some cool Augmented Reality effects on Instagram!

Spark AR is a Facebook platform which gives its users the necessary tools and resources to create some amazing Augmented Reality effects which have be used on Facebook, Instagram, Messenger and Portal by over 1 Billion users and now has been specifically rolled out to enhance the Instagram stories experience. At the Eighth Annual Facebook …

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