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After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA. The identity included : The swoosh logo mark which was designed by a graphic design student at the University of Portland.The logotype (text) was created along with the symbol to …
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Public Relations professionals help a business/individual cultivate a positive reputation with the public through various unpaid or earned communication channels including traditional media, social media, and in person engagements. They also help clients plan proper Public Relations strategies to defend reputation during a situation of crisis. Thus, PR is a strategic communication process that builds …
The Porter's Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps analyze and evaluate the right parameters which can help grow the company's profitability in the long term. 1. New Entrants into an Industry : This factor …
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Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when a company focuses more on sales than marketing and shies away from knowing more about the customer needs. This is a really dangerous spot to be …
The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …
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