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UX Writing is a subfield of technical writing that focuses on the language and messaging used in user interfaces, such as websites, mobile apps, and software. The goal of UX writing is to create clear, concise, and user-friendly language that helps guide users through the product and enhances their overall experience. Examples of UX writing …
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Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand. Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …
The Noun Project founded by Sofya Polyakov and Edward Boatman, is a huge collection of best icons and quality images for bloggers, designers and content creators in general.The website has over 3 million icons for your design projects where each icon is professionally curated for quality, diversity and inclusion.The community of photographers is huge which …
After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA. The identity included : The swoosh logo mark which was designed by a graphic design student at the University of Portland.The logotype (text) was created along with the symbol to …
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The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …
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