What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

The Noun Project : A resource to get quality Icons & Images for your blog or website

The Noun Project founded by Sofya Polyakov and Edward Boatman, is a huge collection of best icons and quality images for bloggers, designers and content creators in general.The website has over 3 million icons for your design projects where each icon is professionally curated for quality, diversity and inclusion.The community of photographers is huge which …

How Nike became a Brand : Brand identity and marketing strategies explained!

After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA.  The identity included : The swoosh logo mark which was designed by a graphic design student at the University of Portland.The logotype (text) was created along with the symbol to …

What is Marketing and what is its Scope? Understand the components of Marketing in brief!

The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …

2d Character animations to leverage your marketing efforts!

We have seen cartoons and animated movies as children and adults. They are great storytelling mediums and help grab the attention of masses with an ease. With the advent of technology, new methods are being devised to create and project these animations. Character animation is basically moving illustrations in 2d space where today it is …

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