Spark AR: Now you too can create and use some cool Augmented Reality effects on Instagram!

Spark AR is a Facebook platform which gives its users the necessary tools and resources to create some amazing Augmented Reality effects which have be used on Facebook, Instagram, Messenger and Portal by over 1 Billion users and now has been specifically rolled out to enhance the Instagram stories experience. At the Eighth Annual Facebook …

The role of Social Media in Building a Brand : How successful businesses are built today!

Social media such as Instagram, Snapchat, and Facebook and their marketing tools have proven hugely effective in reaching targeted audiences, and thus the potential for building a new type of business that could be successful outside of those platforms is much more as compared to the conventional marketing strategies. We can see a lot of …

The ‘Gamergate’ controversy and the representation of women in Video Games.

Video games or gaming is a very hot topic of this decade and as the technology has advanced and there are hyper-realistic games being developed by many large corporations all across the world.  This surge has led to many debates with regards to the promotion of violent behavior in the players and also how a …

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