Off-Facebook Activity: A New tool by Facebook to give its users more control over data.

With the many challenges Facebook is facing in the past few years regarding its privacy model, the company has finally decided to launch a new tool by the name “Off-Facebook Activity” which will help the users to have more control over the amount of data which is being sent for marketing, advertising and testing purposes. …

Spark AR: Now you too can create and use some cool Augmented Reality effects on Instagram!

Spark AR is a Facebook platform which gives its users the necessary tools and resources to create some amazing Augmented Reality effects which have be used on Facebook, Instagram, Messenger and Portal by over 1 Billion users and now has been specifically rolled out to enhance the Instagram stories experience. At the Eighth Annual Facebook …

The role of Social Media in Building a Brand : How successful businesses are built today!

Social media such as Instagram, Snapchat, and Facebook and their marketing tools have proven hugely effective in reaching targeted audiences, and thus the potential for building a new type of business that could be successful outside of those platforms is much more as compared to the conventional marketing strategies. We can see a lot of …

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