A few tips to simultaneously increase your Twitter Engagement and Brand Awareness

Twitter is a great way to reach people as it offers some amazing tools and a huge user base. The easy way to get your content out there is surely twitter as you can directly share the content links and can also describe through a tweet what it is all about. From small to large …

A few Tips to increase your Instagram Following and Engagement as a Brand (2021)

Instagram as we know has become one of the largest photo sharing platforms in the world with around 1 billion monthly active users worldwide. Certainly quite impressive considering the reach of a social media platform. With audience comes marketing and with that comes understanding. The best tip for your growth on Instagram can be, ‘know …

How the brand extension strategy helped Indian Tobacco Company (ITC) to eventually climb the ladder of success

Brand extension strategy is followed by Indian Tobacco Company (ITC). Line extension strategy in which both the Horizontal and vertical line extensions are involved is also followed by the company. ITC due to its strong research and development has from time to time ventured into different categories with newer products. In 1975 ITC due to …

Facebook is rolling out its Dark Mode feature for more mobile users

Facebook has gone for major re-designs for both its web-based and mobile apps this year. Recently they have rolled out dark mode for mobile users which was earlier seen on the web app through which users could easily switch from light to dark mode. Jane Wong, who usually tweets about unreleased product features, twitted about …

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