Entrepreneurship Basics : Understanding the Porter’s Five Forces!

The Porter's Five Forces play a crucial role in developing the right strategies for any business to enter into an industry. It helps determine the competitiveness and thus helps analyze and evaluate the right parameters which can help grow the company's profitability in the long term.  1. New Entrants into an Industry :  This factor …

Marketing Myopia : One of the most important Marketing concepts to prevent your business from failing!

Marketing Myopia is a very important marketing term which was first expressed in an article by Theodore Levitt who was an economist and a professor. Marketing myopia strikes when a company focuses more on sales than marketing and shies away from knowing more about the customer needs. This is a really dangerous spot to be …

What is Marketing and what is its Scope? Understand the components of Marketing in brief!

The American Marketing Association (AMA) defines marketing as, “Marketing is an activity, a set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and the society at large.” The scope of marketing is huge and encompasses a variety of elements and strategies which an organization utilizes …

The 3 major objectives of Marketing : Explained in brief!

The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Marketing has three major objectives : 1. Objective of customer satisfaction : This involves pointing the needs of customers who can be present or potential. Creating time, place and possession utilities in the form of goods …

How being on Multiple Social Media platforms might help you in increasing your Website Traffic as well as Brand Awareness!

Today, Social Media has become a very broad term and with that comes various social media platforms. Since the last decade, the buzz around social media and its usage to reach people has tremendously increased with newer social media platforms being added to the list. Completely new markets have been created with the formation of …

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