What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

The different components of Promotion explained : Marketing Basics for your Business!

Promotion is one of the 4Ps of marketing and plays a huge role in displaying the qualities of a product/service and constructing a story around it so that the customers can be engaged and ultimate sales can happen. The four major components which any promotion effort can contain are : 1. Advertising : The American …

Difference between Marketing and Selling : Business basics (Tabular From)

We use the terms marketing and selling quite interchangeably but in the business terms, they mean different and have their own specific purposes. Understanding the major differences is important to distinguish the marketing and selling strategies in any business setting. Parameter MarketingSellingMeaningMarketing is a process which is directed at satisfaction ofconsumer needs and wants.Selling is …

How Nike became a Brand : Brand identity and marketing strategies explained!

After the Blue Ribbon Sports (BRS) deal ended in the year 1972, Nike’s brand identity was created as they made the shoes in the USA.  The identity included : The swoosh logo mark which was designed by a graphic design student at the University of Portland.The logotype (text) was created along with the symbol to …

What is Public Relations? How non-profit organizations can use PR as a tool to expand their reach!

Public Relations professionals help a business/individual cultivate a positive reputation with the public through various unpaid or earned communication channels including traditional media, social media, and in person engagements. They also help clients plan proper Public Relations strategies to defend reputation during a situation of crisis. Thus, PR is a strategic communication process that builds …

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