Top 10 WordPress Plugins for your Website or Blog in 2023!

WordPress has a vast library of plugins that can add functionality and features to your website. Here are some of the top WordPress plugins to consider: 1. Yoast SEO: Yoast SEO is a popular plugin that helps you optimize your website for search engines. It provides recommendations for improving your content, meta tags, and more. …

Top 7 Instagram Organic Marketing Strategies you must try in 2023!

Organic marketing on Instagram involves building a genuine following and engaging with your audience without paying for advertising. Here are some strategies for organic marketing on Instagram according to the recent algorithmic changes: 1. Optimize your profile: Your profile is the first impression people will have of your brand on Instagram. Ensure that your profile …

What is Brand Personality and the different ways to Build it : Brand building basics

Brand personality is an important element of branding as it helps to differentiate one brand from competing in the same category. It is basically a set of human characteristics associated with a brand.  Brand personality helps in building a sustainable competitive advantage where, an organization can build it by using one or a combination of …

The different components of Promotion explained : Marketing Basics for your Business!

Promotion is one of the 4Ps of marketing and plays a huge role in displaying the qualities of a product/service and constructing a story around it so that the customers can be engaged and ultimate sales can happen. The four major components which any promotion effort can contain are : 1. Advertising : The American …

Difference between Marketing and Selling : Business basics (Tabular Form)

We use the terms marketing and selling quite interchangeably but in the business terms, they mean different and have their own specific purposes. Understanding the major differences is important to distinguish the marketing and selling strategies in any business setting. Parameter MarketingSellingMeaningMarketing is a process which is directed at satisfaction ofconsumer needs and wants.Selling is …