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Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this specific market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the …

Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …

Sundar Pichai’s Journey from a middle class Indian to Becoming the CEO of ‘Alphabet’ is an Inspiring one!

On Tuesday Dec 3rd, 2019 it was announced that the founders of Google and now Alphabet, Larry Page and Sergey Brin, will step aside from their CEO and President roles respectively and have paved a way for Sundar Pichai to take the throne of this mammoth tech giant called Alphabet. In the tech world it …