Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …

Sundar Pichai’s Journey from a middle class Indian to Becoming the CEO of ‘Alphabet’ is an Inspiring one!

On Tuesday Dec 3rd, 2019 it was announced that the founders of Google and now Alphabet, Larry Page and Sergey Brin, will step aside from their CEO and President roles respectively and have paved a way for Sundar Pichai to take the throne of this mammoth tech giant called Alphabet. In the tech world it …

How Starting a Business and Learning to Swim are related – The Basics of Taking ‘Risk’

Risk is a word used widely in the world of business. But very few know that it is also called calculated risk and not just mere risk. The term ‘calculated’ means that only a part of the risk is really risky and the other part is just the execution of the concrete plan made before …

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