2d Character animations to leverage your marketing efforts!

We have seen cartoons and animated movies as children and adults. They are great storytelling mediums and help grab the attention of masses with an ease. With the advent of technology, new methods are being devised to create and project these animations. Character animation is basically moving illustrations in 2d space where today it is …

Jack Ma’s teachings on Entrepreneurship, Success and Life!

Jack Ma has been one of the most influential personalities for me since a long time, not just because of the fact that he is a billionaire or owns one of the biggest e-commerce empires in the world, but because of his principles, values and most importantly his ‘strategy for life’. We all wish and …

How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of noodles …

Discussing Maggi’s Positioning and Branding strategies : How the brand still dominates the instant noodles market of India

Maggi as a product was able to make an impact in the Indian Market because it understood that to capture this market, it will need to cater to the needs of the Indian customers in the way their message will most efficiently reach. The catchy Indian phrases have been picked up to create the association …

Airtel’s success through proper positioning & branding strategies. A must read for budding entrepreneurs and marketers

Bharti debuted in the Indian telecom Market in the year 1995 through its subsidiary Airtel which launched mobile voice services when the market existed with over a million phones. With their tagline, 'The Power to keep in touch', the brand wanted to communicate and connect with the existing and prospective customers. The cell phone market …