Shark Tank India – A show that has the power to change the entrepreneurial scenario of India.

Kamlesh Ghumare, a young boy comes in from a distant village of Maharashtra with a dream & hope that he can support & solve a problem for millions of farmers across the nation. He secured funding from one of the most successful entrepreneurs India has seen, Peyush Bansal. Rutvij Dasadia, a young engineer formulates a …

2d Character animations to leverage your marketing efforts!

We have seen cartoons and animated movies as children and adults. They are great storytelling mediums and help grab the attention of masses with an ease. With the advent of technology, new methods are being devised to create and project these animations. Character animation is basically moving illustrations in 2d space where today it is …

Indian Cricket Captain Virat Kohli’s inspiring journey and what we all can learn!

Inspiration is something which we all long for. Thus, I would like to share with you a very inspiring interview of Virat Kohli with Boria Majumdar for India Today.  His journey from looking at the mirror after an IPL match in 2012, as he realized how unfit he really was for the game, till today …

How Nestle’s Maggi became successful through its branding activities in its initial years

Maggie as we know is one of the most successful brands in India as far as ‘Ready to Eat’ items are considered. But how did it really achieve this level of success? Since the inception of the brand, with proper Segmentation, targeting and positioning , Maggi was able to step into the market of instant …

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