Twitter is a great way to reach people as it offers some amazing tools and a huge user base. The easy way to get your content out there is surely twitter as you can directly share the content links and can also describe through a tweet what it is all about. From small to large corporations, twitter is used to create a hype and has been an effective marketing tool for many.
At times, whenever we search a particular brand name or a person, the first thing shows up is the twitter account which is at times ranked higher than the main website itself. So even if you find that there is not much engagement for your posts through twitter, still consider posting regularly as it may help you to be ranked higher than say maybe a blog/brand which is not considering twitter to attract an audience.
As far as Twitter marketing is concerned, it is important to do some research before you tweet, especially in the first 5-10 minutes before your post is uploaded. This way, you can know what kind of tweet will work by gauging the current trends and if you can relate those with your post.
Also you can have a closer look at what is being tweeted by your competitors and like-minded individuals or experts in the field. Twitter is filled with such people and trust me this will give you a clear picture of how and what your tweet should contain or look like. But then, don’t just copy and paste your previous tweets, make sure to add something new everytime to create some unique content to ultimately increase the engagement.
Through analyzing you will come to know that certain kinds of tweets are working fine and are getting some sort of engagement which in-turn will help you to create a layout of the tweets which you could eventually use to post regularly. Experimenting daily and engaging with others could play a huge role in getting followers and digging deeper into the Twitter game.
Quote retweeting other people’s content will help you stay in touch with the latest trends simultaneously to increase your followers and will also help you get some brainstorming done if you need so. Here I would like to mention that, being specific to your niche will help more than just running around retweeting every possible issue or post.